INCOMING
What came in
Calls, forms and booking requests — with enough context to tell serious enquiries from noise.
FOR DENTAL PRACTICES
SEEWHY
I’ve seen campaigns look healthy in the dashboard while the clinic still could not tell which enquiries were serious, followed up or worth more budget.That is why I look beyond the ad account — across the website, tracking and what happens after the enquiry.
NISHANT SHARMA · FOUNDERWhy I look beyond the ad account
FOUNDER VSLFounder-ledDental focusSpecialist healthcare experience
PATIENT JOURNEY VISIBILITY
CONNECTEDWhat actually happened?
The ad account only shows part of the story.
SearchWhat was the patient actually looking for?
WebsiteDid the page make the next step clear?
EnquiryWas it genuine, and did it reach the right person?
Follow-upWhat happened if the patient did not book immediately?
OutcomeBooked, visited, accepted treatment — or not?
THE QUESTION I CARE ABOUT
What should the practice change next?
REAL CLIENT EXPERIENCE
Trusted by specialist doctors.
Dental and healthcare work led directly by Nishant across acquisition, websites, tracking and conversion.
Dr. Bhaskar TiwariOrthopaedic Surgeon · Managing Director, Bhaskar Super Speciality Hospital
WHAT I WANT TO KNOW
What happenedto the enquiry?
The ad account can show a call, form or booking request. I still want to know whether it was genuine, whether someone responded, whether follow-up happened and whether it became an appointment or treatment.
RESPONSE
What the practice did
Who responded, how quickly, whether another touch happened, and where the conversation stopped.
OUTCOME
What it became
Booked, visited, accepted treatment — or a clear reason why it did not move further.
WHAT I LOOK AT
Before recommendingmore spend.
The point is not to audit everything. It is to find the part most likely to be holding the practice back.
Search demand
Which treatments people are actually searching for, how competitive the market is, and where paid search has a sensible role.
DEMANDLanding experience
Whether the page matches what the patient searched for and makes the next step clear enough to take.
WEBSITECalls & forms
Where enquiries go, what gets tracked, and whether the practice can tell a real patient enquiry from a raw conversion count.
ENQUIRYFollow-up
What happens when a prospective patient is interested but is not ready to book on the first conversation.
FOLLOW-UPMeasurement
Whether source, enquiry and outcome data are connected well enough to make a confident budget decision.
TRACKINGPatient trust
What a patient can verify about the practice, doctor and treatment before deciding whether to make contact.
TRUSTWAYS TO WORK TOGETHER
Start with the Review.Then decide what deserves implementation.
For a practice I have not worked with before, this is usually the sensible first step. It gives you an outside view and gives me enough context to recommend implementation responsibly.
RECOMMENDED FIRST STEP
Outside Acquisition Review
FOUNDER-LED REVIEW
A focused second opinion on where acquisition is working, where the picture is unclear, and what I would change before putting more money behind it.
✓ Search demand + acquisition path
✓ Website + landing experience
✓ Existing paid media where relevant
✓ Calls, forms + enquiry visibility
✓ Follow-up + measurement
✓ Founder walkthrough + next-step recommendation
Independent viewUseful before committing more budget
Practical next stepWhat to fix now, later, or not at all
IF THE PROBLEM IS ALREADY CLEAR
Focused Acquisition Implementation
SCOPE AGREED BEFORE WE START
For a practice ready to improve a specific acquisition problem with a clearly agreed scope and outcome to watch.
✓ One primary practice / market priority
✓ Search acquisition where it makes sense
✓ Landing-page conversion work
✓ Calls / forms + attribution
✓ Enquiry status + follow-up structure
✓ Reporting tied to enquiries and outcomes
Founder-ledI stay involved in the work
Focused scopeExpand only when it makes sense
Pricing is set after I understand the practice, the problem and the level of involvement required. I would rather scope the work properly than publish a retainer that may not fit.
WHAT IMPLEMENTATION CAN INCLUDE
Fix one priority first.Then expand if the numbers justify it.
Implementation is scoped around the problem we agree matters most. The first job is to improve that path and make the result easier to judge.
01
Search acquisition
Where Google Search is the right channel, build around treatment demand, search-term control and a clear way to judge the enquiries it produces.
02
Landing experience
Make the page fit the reason the patient searched and make the next step obvious.
03
Calls, forms & attribution
Connect source, enquiry and outcome data closely enough to know which activity is producing useful conversations.
04
Enquiry follow-up
Build a simple status and follow-up process the practice team can actually use.
05
Decision reporting
Report what changed, what happened to the enquiries, and what I would do next.
The wider capability also includes SEO, social media, content and video, automation and full website work when they have a clear role. They are not automatically added to every engagement.
NS
FOUNDER · INTAKEDATA SYSTEMSNishant Sharma
Websites · Google Ads · Tracking · Conversion · Automation
FOUNDER-LED
I stay involvedin the work.
IntakeData Systems is founder-led by Nishant Sharma.
My background spans websites, Google Ads, tracking, conversion, automation, client management and healthcare and dental marketing. I stay involved in the review, the decisions and the implementation rather than handing the account off after the first conversation.
When specialist depth is needed, I bring it in and remain accountable for the work.
NS
Nishant SharmaFounder · IntakeData Systems
REAL CLIENT EXPERIENCE
Client workin their words
Dental experience
DENTAL CLIENT
Dr. Anu Tiwari
Dental Surgeon
BDS | MDS
CLIENT-REPORTED OUTCOME
“Considerable increase in patient bookings and calls”
Specialist healthcare
Direct recommendations from specialist doctors and hospital leadership.
Selected international client work
Client feedback from international projects.
BEFORE WE SPEAK
A few things clinic ownersusually ask.
Enough context to understand how I work before we speak.
Do you only work with dental practices?
Dental is the market I’m focusing on most actively right now. My healthcare work also includes hospital-led orthopaedics, neurosurgery, women’s health and IVF, and other specialist care, so I’m open to selected healthcare engagements where the fit is strong.
Do you work with practices in Canada and the United States?
Yes. I can work with practices in both Canada and the United States. The work is structured to be handled remotely, with founder involvement throughout.
Why do you recommend starting with the Acquisition Review?
For a practice I haven’t worked with before, I usually recommend starting with the Review. It gives you a useful second opinion and gives me enough context to recommend implementation responsibly. If the problem and scope are already very clear, we can skip it.
Can you work with our existing website, agency or internal team?
Yes. I do not need to replace useful people or rebuild assets just to create work. I can work around an existing website, ad account, agency or internal team when that is the sensible path.
What do you actually handle?
The first engagement usually focuses on acquisition, conversion, tracking and follow-up. I can also work across websites, SEO, automation, content, social media and video production when those have a clear role in the plan. I don’t force all of them into the initial scope.
How is pricing decided?
Pricing depends on the actual scope, level of founder involvement, specialist requirements and delivery needs. I prefer to understand the practice first rather than force every clinic into the same package.
Who handles patient conversations?
The practice team continues to handle patient conversations. I can help make enquiry capture, tracking, status and follow-up clearer around that team.
Do you guarantee a specific number of patients?
No. Patient volume depends on demand, treatment mix, geography, reputation, budget, response quality and other factors no marketer controls alone. I’d rather make those factors visible and improve what can actually be improved.
START WITH THE PRACTICE YOU HAVE
Send the website.I’ll look before we speak.
Send the clinic website first. I’ll take a look before we speak, so the first conversation can be specific.
FIRST STEPYour clinic website
FOUNDER REVIEWShare the clinic name or website and your email. Add a phone number only if you prefer a call.
Send clinic website→Prefer email?[email protected]